Monday morning, Blytheville was trending.
Unfortunately, the attention came via another tragic, senseless incident that seems to be becoming a trend itself-- resolving differences by firing bullets into another human being.
Alongside Curiosity Rover, Megyn Kelly and Frank Gifford, Facebook listed Blytheville, Arkansas as trending for the weekend domestic-related shooting that left 19-year-old Adeline King dead and 11 others injured.
In the words of Chief Ross Thompson, "a chaotic and emotional" scene at Great River Medical Center followed, as officers had difficulty controlling the 200 or so individuals who showed up there late Saturday night.
The shooting was a black eye for the community, which is mourning the loss of yet another young person.
There have been nine homicides in the last 12 months, including six since May.
Five of those six victims were 22 or younger.
Their lives have been cut short before they can begin, leaving behind grieving family and friends and an alarmed community.
As I've written before, there are no easy answers, but the violence has to end.
It begins with valuing human life, something parents must instill into their children.
Life is not a video game; once one squeezes the trigger, many lives are changed in an instant.
The entire community is affected, in fact, and stigmatized as a dangerous place to live, work and raise a family. But there are still good people in Blytheville that want to see this town thrive as it did during the air base days.
I agree wholeheartedly with deputy prosecuting attorney Curtis Walker, who said "Blytheville is still worth saving."
Walker called on the community to help bring those responsible to justice.
"The Blytheville Police Department can't do it by themselves," he said. "The prosecutor's office cannot do it by themselves. We need the community. We need your help with any information that you have. Come forward. Let us know. It doesn't make sense that you can have so many people at the function and no one knows anything."
It seems folks are more worried about being branded as a snitch, than making their neighborhood and town a safer place to live.
It's mind-boggling. If you have information, please help authorities get the bad guys off the streets and clean up the community we love.
You or someone you love could be the next victim, if you remain silent.
mbrasfield@blythevillecourier.com